What is a Brand Ambassador?

Brand Ambassador Advice

  • Tamara Olori
  • 14 March 2024
  • 3 Min Read

In the vibrant world of marketing and events, Brand Ambassadors are the secret sauce for bringing brands to life. They are the heartbeat of brand elevation – uplifting them and heightening brand perception in person. If you’re considering this dynamic career path, here’s what you need to know.

What is a Brand Ambassador?

A Brand Ambassador is more than a promoter. They are the face and voice of a brand. They don’t just represent; they personify the brand’s core values and ethos, bringing them to life with every interaction. These individuals are entrusted with the important task of elevating a brand’s presence and play a pivotal role in refining its image and reputation. According to research, 70% of emotionally engaged consumers spend up to two times or more on brands they are loyal to compared to less than half (49%) of consumers with low emotional engagement.  By building real connections with potential customers on a personal level, Brand Ambassadors create positive impressions that last.

Roles and Responsibilities

The role of a Brand Ambassador varies, often encompassing a diverse range of activities. This includes:

  • Product Promotion: Demonstrating, sampling, and explaining products to potential customers.
  • Event Representation: Attending a wide range of events to reach the right target audience. From the electric atmosphere of music festivals and the adrenaline-pumping world of sports events to the buzzing halls of trade shows and vast realms of conventions and exhibitions, they represent the brand wherever needed. You can see examples of our Brand Ambassador work here.
  • Feedback Gathering: Brand Ambassadors serve as a crucial link between customer and brand, providing valuable insights from interactions and engagement that can be used to improve products or services in future. This is particularly done by our Brand Ambassadors using our Elevate Impact data tool.

Skills Required

There are some fundamental skills needed to excel as a Brand Ambassador:

  • Excellent Communication: The ability to articulate brand messages clearly and captively.
  • Personable Nature: A natural flair for being approachable and relatable. This involves an innate ability to connect with diverse individuals.
  • Adaptability: Navigating different situations and customer interactions with ease.

Why Become a Brand Ambassador?

Becoming a Brand Ambassador at an event staffing agency like Elevate can open the door to a multitude of benefits tailored to suit you:

  • Flexible Work: Work-life balance is important. You’ll often have the flexibility to choose events and campaigns that fit your schedule.
  • Skill Development: This is a role that enhances your communication, marketing, and public relations skills. Elevate also provides a free bespoke training programme, Elevating Purpose, that offers you the opportunity to improve on modules in DE&I and sustainability.
  • Networking Opportunities: As a Brand Ambassador, you’ll regularly engage with professionals across a vast network of exciting industries, fostering invaluable connections and broadening your professional network.

Being a Brand Ambassador at Elevate Global is more than simply representing a brand – it’s about becoming a compelling storyteller and a vital link between the brand and its audience. It’s a role that combines passion, personality, and professionalism.

Join Our Team

Ready to dive in? We’re looking to hire event staff worldwide. If this sounds like your calling, the world of Brand Ambassadorship awaits with endless possibilities. Sign up to become a Brand Ambassador today, and let’s create unforgettable experiences together!