Conferences and trade shows are a crowded space. So how do you make your brand rise above the noise? At Elevate, our conference and trade show staff have mastered the art of show-stopping brand experiences that captivate audiences worldwide. From Viva Technology in France, to the PGA Show in the US and gamescom in Germany, we’ve seen what works (and what doesn’t) on the global stage.
Gathering insight is one of the things we do best, so we’ve put together four essential tips for anyone embarking on a tradeshow or conference. Plus, we’ll share how our expertise in event staffing and data-driven insights through our innovative Elevate Impact tool can help you prove ROI. Let’s dive in!
1. Provide a Personalised Experience
Personalisation and engagement are critical in making connections with the crowd. With hundreds of brands vying for attention, you can stand out with tailored, memorable experiences. At Elevate, our event staff specialise in personalised interactions that leave lasting impressions.
Take our work at the Game Developers Conference in San Francisco. We provided Adobe with a team of tech-savvy staff who demonstrated Adobe’s latest products as well as fostering meaningful connections with attendees. By ensuring every conversation felt personal and relevant, Adobe created an unforgettable brand experience that lasted well beyond the event.
Pro Tip: Equip your event staff with the tools they need to connect, whether it’s demos, talking points, or giveaways. A customised experience will feel more authentic and be more likely to generate lasting influence.
2. Leverage Data for Powerful Insights
In the world of events, data is king. Understanding attendee behaviour, preferences, and feedback can give your brand a competitive edge. This is where Elevate Impact and our expert event staff can help. Our in-house tool collects and analyses real-time data to help you refine your strategies during the event, prove ROI and improve future performances.
At Viva Technology in Paris, we worked with Orange to gather insights from over 1,200 attendees over 4 days. With 150,000 visitors and 2,800 exhibitors at the event, leveraging this data alongside our dedicated event staff allowed Orange to fine-tune their approach and ensure they stood out from the competition.
Pro tip: Combine insights from previous events with engagement in real time. With tools like Elevate Impact, you can adapt on the fly, respond to the context, improve your ROI and ensure attendees walk away impressed.
3. Be consistent!
Consistency is the bedrock of any strong brand. To make an impact, interactions across every touchpoint needs to align with your brand’s core values and messaging. From the way staff presents themselves, to how they communicate with attendees, your brand’s identity should be cohesively, professionally and seamlessly represented.
At the PGA Show in 2023, we helped LA Golf maintain brand consistency by providing event staff who fully understood their values. These staff members were carefully selected to engage with PGA professionals, distribute branded merchandise, and facilitate important conversations—all while staying true to LA Golf’s premium image.
Pro Tip: Ensure your event staff are thoroughly briefed on your brand values and equipped to represent them. Consistency breeds trust and leaves a lasting impression.
4. Harness the Power of People
Additionally, the quality of your team can make or break your brand’s impact at a tradeshow. It’s essential to hire people who can authentically connect with your target audience. At Elevate, we specialise in staffing teams that align perfectly with our clients’ needs, embody their values and communicate their products with passion and pride.
For the past two years, we’ve supplied large teams of event staff and Brand Ambassadors to represent leading tech and gaming brands at gamescom in Cologne. With gamescom’s vibrant atmosphere and engaged attendees, finding staff who can match their energy is key.
Pro Tip: The right people will help your brand resonate with your target audience.
Are you ready to put these to the test?
To stand out at conferences and tradeshows, you need the right mix of personalisation, data insights, brand consistency, and top-tier event staff. By adopting this approach and applying our pro tips, you can make your brand shine. At Elevate, our specialized event staff, coupled with tools like Elevate Impact, help craft unforgettable experiences that drive engagement and deliver valuable insights.
Ready to make your next event a show-stopper? Partner with our event staffing agency to ensure your brand makes a lasting impression.
- Elevate Global
