Experiential

  • US

Bumble – IRL Campaign

Delivering a memorable brand experience for dating app, Bumble's, 'In Real Life' campaign

Elevate Global’s event staff worked at events and activation over multiple locations in the US to support on increasing Bumble’s brand awareness.

What We Did

Bumble’s challenge was to create experiences to help get people back to real-life, in-person dating. For their ‘In Real Life’ campaign, we delivered our top brand ambassadors across 12 core markets each month to execute events focused on hospitality, entertainment, and culture.

How We Did It

Our Brand Ambassadors brought upbeat energy to each activation to encourage real-life connections, helped create safe spaces for people to feel comfortable, and were great wingmen/wingwomen when needed! As a result, Bumble’s following has increased, and events focused on females making the first move have become increasingly popular. Bumble events can now be found executing at larger scales such as Punch Bowl Socials, James Beard Foundation Events, Farmers Markets, Yotel, Artechouse, Flippers Roller Boogie, and CitizenM globally, and we’re looking forward to continuing to support them.

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