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Elevating multiple brand activations at Cannes Lions Festival 2024

For the 71st edition of Cannes Lions Festival, Elevate supported 6 tech giants: Meta, Pinterest, TikTok, IBM, Adobe and Netflix.

The Results

Total Number of Visitors

Around 12,000

Total Number of Event Staff Provided

150+

Total Number of Days Live

5

What We Did

Elevate Global once again demonstrated its mastery of event staffing at the 71st Cannes Lions. We collaborated with 6 massive names in the tech industry; Meta, Pinterest, TikTok – who we had collaborated with previously – and introducing new partnerships with IBM, Adobe and Netflix.

For this 5 day event, we created tailor-made training to support our event staff, and provided teams that met the requirementspf each brand. Across each space; from Meta Beach, the Pinterest Manifestival and TikTok Garden to the immersive events of Adobe, IBM and Netflix. For each activation we offered a unique and memorable experience.

How We Did It

We provided event staff with a passion for tech and innovation to support these brands across various activations: Meta delivered an immersion around AI and innovative digital experiences at Meta Beach. TikTok transformed the Carlton Garden into a vibrant space. Pinterest focused on creativity with interactive personalization workshops at Carlton Beach. Adobe captivated attendees with exclusive panels and inspiring networking at the Majestic. IBM impressed attendees with its Watsonx activation based on generative AI, and Netflix transported guests into the world of its flagship titles with an immersive installation at JW Marriott. Our event staff carried out logistical support, smooth visitor management and perfect supervision of participants, therefore contributing to the success of this exceptional edition of Cannes Lions.