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Home > TikTok at Cannes Lions 2024

TikTok and Jack Morton's Immersive Cannes Lions Experience

Supported by Jack Morton, since 2023 the TikTok Garden sprung to life at the Cannes Lions International Festival of Creativity, and our event staff were tasked to take engagement to new heights.

The Results

Total Number of Visitors

7,000+

Total Number of Event Staff Provided

20

Engagement Rate

43%

What We Did

During the 70th and 71st editions of the Cannes Lions, TikTok transformed the Carlton’s garden into a place of meetings and innovations. Advertisers, content creators, and simple passers-by, got to enjoy the immersion by one of the world’s biggest social media platforms. Some key elements of the activation included photo opportunities, conferences, a rosé open bar, DJ sets and ice creams stalls.

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How We Did It

We selected 20 Brand Ambassadors who are passionate about technology and familiar with the TikTok app to work at this activation, accompanied by a trusty Event Manager. Our team managed interactions, conference logistics, and distributed more than 10,000 goodies to maintain an energetic atmosphere. Thanks to their commitment, each engagement contributed to the overall event success.