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Home > Meta at Cannes Lions 2024

Teaming up with Jack Morton to drive an exceptional experience for META fans at Cannes Lions

Over the past few years, we’ve been Meta’s staffing partner for their incredible events worldwide, including their striking activations at Cannes Lions International Festival of Creativity

The Results

Total Number of Event Participants

27,000

Total Number of Event Staff Provided

46

Total Numbers of Hours Worked

2,800

What We Did

Building on past success, Elevate Global once again partnered with Jack Morton to support Meta at the 71st Cannes Lions. Our team of 41 Brand Ambassadors, 3 Team Leaders, and 2 Event Managers brought energy and expertise to Meta’s dedicated spaces at The Majestic Hotel and Meta Beach. Carefully selected for their tech knowledge and engagement skills, our staff helped bring Meta’s activations to life. Meta’s 2024 experiences featured business meetings, AI innovations, and key brand collaborations, including WhatsApp, Ray-Ban, and a Reels Cinema Studio. Our team kept attendees engaged and facilitated interactive workshops throughout the event.

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How We Did It

We assembled a team of experienced Brand Ambassadors, many of whom had worked on previous Meta events. Our bespoke training prepared them to represent Meta authentically, while their adaptability and problem-solving skills kept the experience running smoothly – even when faced with unexpected challenges like shifting weather conditions. Prioritising both engagement and attendee comfort, our team helped deliver another standout Meta activation at Cannes Lions.