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How Elevate Global and Amplify Uplifted Pinterest's Manifestival Experience at Cannes Lions

For the second year running, Elevate Global supported Pinterest at Cannes Lions via Amplify, helping to deliver an unparalleled immersive experience at Pinterest Manifestival immersive experience at Carlton Beach.

The Results

Audience Positivity Score

9/10

Total Number of Event Staff Provided

17

Engagement Conversion Rate

69.3%

What We Did

At Cannes Lions 2024, Amplify and Pinterest once again collaborated to push the boundaries of creativity. Held at the Carlton Beach Club, their Manifestival offered a variety of immersive and interactive activities. Elevate Global was responsible for recruiting, training and managing a skilled team of event staff to promote this unique experience following on from success from the year before.

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How We Did It

Pinterest transformed Carlton Beach into a dynamic, fun and stylish space with unique activities such as temporary or permanent tattoos, customising Crocs and jewelry, and making tote bags from sports jerseys. Our team of 17 talented individuals, staffed the custoimisation booths, organised business meetings, and managed the constant flow of visitors. Specific training was provided to ensure that each interaction reflected Pinterest’s values and vision. Thanks to our involvement, Manifestival 2024 exceeded expectations and strengthened Pinterest’s presence at Cannes Lions.