Manchester City FC’s official retail partner, stichd, aimed to create an impactful retail experience in New York City, promoting the world class football team’s pre-season US tour. Located at the foot of Rockefeller Centre, the pop-up store was set up with the aim of generating buzz and enthusiasm among their US fan base for three months. stichd needed a reliable partner to manage high customer volume and ensure an exceptional shopping experience; luckily Elevate Global was able to provide a skilled team of Store Managers, Retail Assistants and backup staff to enhance fan engagement, boost sales, handle operations, and deliver top tier customer service.