The events industry has a powerful role in shaping our society’s culture and beliefs. As we move into 2023, it is critical that we take proactive steps to create more inclusive and diverse events. At the heart of this challenge lies a fundamental question: How can we ensure that every individual feels welcome and included in our events?
To answer this question, we must first recognise that diversity, equity and inclusion (DE&I) are not simply buzzwords or trends. Rather, they are essential elements that contribute to the success of any event. In order to create an environment that fosters innovation, creativity, and connection, it is crucial that we actively seek out and welcome individuals from all walks of life.
So what can we do to make our events more diverse and inclusive? Here are six steps that can help:
Set clear DE&I goals
When organising an event, it’s important to set clear DE&I goals and work towards achieving them. This could include increasing the representation of underrepresented groups, ensuring that all attendees feel welcome and valued, and creating a culture of inclusivity.
Conduct D&I training
To promote diversity and inclusion at events, it’s essential that event organisers provide DE&I training to their staff and event partners. This can help them to understand the importance of diversity and inclusion and to learn how to create more welcoming environments for all attendees.
Create a diverse speaker lineup
One of the most effective ways to promote diversity at events is to create a diverse speaker lineup. By actively seeking out speakers from underrepresented communities and providing speaking opportunities to those who may not have the same level of experience or recognition as others, event organizers can ensure that all voices are heard.
Provide accessible facilities
Events should ensure that their facilities are accessible to people with disabilities. This includes providing wheelchair ramps, accessible restrooms, and other accommodations that make it easier for people with disabilities to attend.
Eliminate bias in event marketing
Event marketing materials should be inclusive and avoid using stereotypes or language that could be perceived as exclusionary. By featuring diverse individuals and communities in their marketing materials, event organizers can help to create a more welcoming environment for all attendees.
Foster a culture of inclusivity
Finally, events can create a culture of inclusivity by encouraging attendees to be respectful of all individuals, regardless of their background or identity. By creating safe spaces for attendees to discuss topics related to diversity and inclusion, event organizers can help to foster a more inclusive and welcoming environment.
Diversity and inclusion are essential elements that contribute to the success of any event. By taking proactive steps to create more diverse and inclusive events, we can help to ensure that all individuals feel welcome and valued.
Whether it’s setting clear DE&I goals, conducting DE&I training, creating a diverse speaker lineup, providing accessible facilities, eliminating bias in event marketing, or fostering a culture of inclusivity, we all have a role to play in creating a more diverse and inclusive events industry. Let us move forward with courage, creativity, and determination to create a better world for all.
