Retail
US
Elevate champions locally sourced dairy products at 2 Arizona Universities
Energising college engagement with campus carnivals
The Results:
Total number of staff
6
Total event attendees
550+
Total brand engagements
450+
What We Did
Elevate Global collaborated with Campus Group to orchestrate a vibrant on-campus activation for Arizona Milk Producers at Arizona State University in Tempe, AZ, and the University of Arizona in Tucson, AZ. With a team comprising 2 Event Managers and 4 Brand Ambassadors, Elevate created a carnival-style pop-up, engaging students with strength test games, milk and protein drink samples, and sweepstakes opportunities.
How We Did It
The Event Managers, trained in footprint setup and logistics ensured smooth operations, overseeing van coordination including transportation, overnight security, parking, pick-up and drop-off. This friendly and proactive team of brand ambassadors facilitated games, distributed samples, and encouraged survey participation, amplifying brand awareness and fostering a memorable and interactive campus experience. Elevate’s dedication ensured the Arizona Milk Producers work to deliver locally sourced, farm-to-table dairy products connected and resonated with its audience.
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