Retail

  • USA

Arizona Milk Producers

Elevate champions locally sourced dairy products at 2 Arizona Universities

Energising college engagement with campus carnivals

The Results:

Total number of staff

6

Total event attendees

550+

Total brand engagements

450+

What We Did

Elevate Global collaborated with Campus Group to orchestrate a vibrant on-campus activation for Arizona Milk Producers at Arizona State University in Tempe, AZ, and the University of Arizona in Tucson, AZ. With a team comprising 2 Event Managers and 4 Brand Ambassadors, Elevate created a carnival-style pop-up, engaging students with strength test games, milk and protein drink samples, and sweepstakes opportunities.

How We Did It

The Event Managers, trained in footprint setup and logistics ensured smooth operations, overseeing van coordination including transportation, overnight security, parking, pick-up and drop-off. This friendly and proactive team of brand ambassadors facilitated games, distributed samples, and encouraged survey participation, amplifying brand awareness and fostering a memorable and interactive campus experience. Elevate’s dedication ensured the Arizona Milk Producers work to deliver locally sourced, farm-to-table dairy products connected and resonated with its audience.

Sampling Roadshow

Zoflora Tour

View case study

FMCG

Compare the Market

View case study

FMCG

Budweiser

View case study

Retail

Charbonnel et Walker

View case study

Technology

Adobe x Game Developers Conference

View case study

Retail

Arizona Milk Producers

View case study

Drag

Drag