Beauty

  • Global

Benefit Fan Fest Mascara

Elevate partnered with Moonlab to support Benefit Cosmetics during their Fan Fest Mascara campaign

We provided and trained over 100 event staff globally for Benefit Cosmetics and the launch of their new mascara.

Results

Total number of staff provided

120+

Total number of cities globally

Over 10

Dates live

August – October

What We Did

For this campaign, multiple AR, digital pop-ups were set up worldwide as well as in-store support at certain destinations. Over 120 of our skilled brand ambassadors globally got involved, spreading the word about the new product and ensuring consumers had a seamless brand experience. This campaign took part in several locations across the UK such as Leeds, London and Manchester, several states across the US as well as destinations in the EU – Dusseldorf, Berlin, Madrid, Milan, Paris and more!

How We Did It

The event staff we provided worked hard to guide visitors through the AR activation which let them try on the new mascara, as well as hand out samples of the product. Globally the brand got a lot of attention at the activation, helping to support the sales of the product in general.​

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