The merch store attendants skilfully managed the flow of patrons, ensuring a maximum of 6 guests in the activation at a time to maintain exclusivity, while organising clothing racks, offering guidance and answering questions. Our ‘Heart Photo Moment’ ambassadors encouraged festival-goers to capture their festival looks, creating shareable content for social media. Simultaneously, they promoted Forever 21’s app, inviting attendees to download it for a complimentary mini festival makeover and a free gift, adding an extra layer of excitement to the festival experience.
