Retail
USA
Elevate x Live Nation Rock Rolling Loud Festival with Forever 21
Taking festival fashion to new heights amplifying Forever 21’s presence in Hollywood Park
The Results:
Total Number of Staff
9
Total Event Attendees
5,000+
Total Brand Engagements
500+
What We Did
Elevate Global brought Forever 21’s festival fashion to life at Rolling Loud Festival, deploying a stellar team of 9 dynamic Brand Ambassadors. Our team served as the welcoming face of the activation, enticing festival-goers to experience Bunny’s Bae Bar. Through engaging interactions and expert execution, Elevate’s Brand Ambassadors ensured Forever 21 stood out as the go-to destination for festival fashion and fun at Rolling Loud.
How We Did It
The merch store attendants skilfully managed the flow of patrons, ensuring a maximum of 6 guests in the activation at a time to maintain exclusivity, while organising clothing racks, offering guidance and answering questions. Our ‘Heart Photo Moment’ ambassadors encouraged festival-goers to capture their festival looks, creating shareable content for social media. Simultaneously, they promoted Forever 21’s app, inviting attendees to download it for a complimentary mini festival makeover and a free gift, adding an extra layer of excitement to the festival experience.
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