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Elevate Global kept the energy high at the Rugby World Cup 2023 in France

Powering brand activations for Mastercard and Land Rover with high-energy experiences

The Results

Total number of shifts

800+

Number of languages spoken by staff

10+

Total number of event staff provided

120+

What We Did

We played an active role in the 2023 Rugby World Cup across several key areas. Elevate Global managed Land Rover’s mascot programme for over a month and took charge of all staffing for Mastercard’s hospitality programme.

Land Rover_Havas Play_Sport_Mascot Program RWC_Bordeaux_France_09-10_202323

Mastercard_Octagon_Sport_Hospitality_RWC 23_France_09-10_2023_FR2

How We Did It

For Land Rover, showcasing their latest Defender model, we provided 12 event staff who met the client’s exact criteria. Our team ensured a seamless experience by chauffeuring guests’ children to the host cities. For Mastercard, with just a month to assemble the field team, we focused on recruiting bilingual and multilingual profiles to accommodate their international guests. To manage risks, we also arranged a contingency plan with 10% backup staff, all fully trained and ready for any unexpected situations.