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Elevate and Sage Score Big at The Hundred Cricket Club

Innovative engagement and data capture drive success for sage

The Results:

Total Event Footfall:

117,300

Total Brand Engagements:

18,700

Live Locations:

7

What We Did

Sage, the number one partner of The Hundred Cricket, enlisted Elevate Global’s expert staffing and technology experience to support their brand activation. Our goal was to capture consumer data, facilitate giveaways, and create an engaging experience for cricket fans. Over the course of the event, we stationed four brand ambassadors daily at The Hundred, encouraging attendees to download The Hundred app and participate in the Sage Ultimate Catch. This unique activity allowed consumers to record their catches and land in a foam pit, collecting their data and rewarding them with foam fingers, hats, and other prizes.

How We Did It

To achieve success, Elevate Global provided tech-enthusiastic brand ambassadors who completed a Sage-specific accreditation process, enhancing their ability to represent the brand effectively. Each day, four ambassadors managed the activation across seven locations, engaging with a total event footfall of 117,300 attendees. Our ambassadors actively encouraged fans to download the app, participate in the Sage Ultimate Catch, and engage with the brand. This resulted in 18,700 brand engagements and a significant boost in consumer interaction.