As part of this selection Elevate will be providing the in-store staff with assistance during the tasting periods that Waitrose run each week.
Having a list of 50 consistent stores from all over the UK, Elevate have managed to create a community of knowledgeable, trained Brand Ambassadors to represent brands at Waitrose, with great success. This activation is now running into 2023.
Staff have to be trained by Elevate HQ staff every week for the different brands Waitrose offers tastings of. This includes create specially designed infograhics via our marketing team, creating quizs and interactive training video. We have also had to consider food safety certifications and ensure that staff have strong relationships with their stores – acting as an extension of their team.