Waitrose & Partners

In June 2022, Elevate were selected as the staffing partner for Waitrose & Partners.

As part of this selection Elevate will be providing the in-store staff with assistance during the tasting periods that Waitrose run each week.

Results

307,664

Consumer engagements to date, with all interactions being tracked daily!

1

Trained brand ambassador per store, dedicated to learning new product information weekly.

83.9%

Conversion rate to date, with us regularly exceeding sales targets.

What We Did

Having a list of 50 consistent stores from all over the UK, Elevate have managed to create a community of knowledgeable, trained Brand Ambassadors to represent brands at Waitrose, with great success. This activation is now running into 2023.

How We Did It

Staff have to be trained by Elevate HQ staff every week for the different brands Waitrose offers tastings of. This includes create specially designed infograhics via our marketing team, creating quizs and interactive training video. We have also had to consider food safety certifications and ensure that staff have strong relationships with their stores – acting as an extension of their team.