Engaging Brighton football fans through scarf distribution
Amex, as the sponsors of Brighton FC, wanted to have a presence at the FA Cup semi-final, which was broadcasted at Boxpark in Brighton
What We Did
Amex designed custom Brighton scarves with their branding, and our two Brand Ambassadors took charge of distributing these scarves to the enthusiastic Brighton fans throughout the event.
How We Did It
Our Brand Ambassadors were successful in keeping the fans engaged and distriubuted a high number of scarves to give Amex the awareness requested by the client.