Elevate Global provided six teams to amplify Amex’s presence at Wimbledon 2023, bolstering brand recognition and engagement. A highlight was the exclusive Card Member Lounge, offering American Express cardholders personalised experiences and custom merchandise through a collaboration with Ralph Lauren. The Fan Experience area welcomed the public with games, complemented by a Jason Mark shoe cleaning partnership. The queue team engaged visitors, surprising them with Centre Court tickets and exclusive amenities. Kiosk and retail teams strategically enrolled cardholders in cashback promotions. The dedicated American Express suite team extended premium hospitality.
