Sonic Drive-In at Bonnaroo Music & Arts Festival 2023
Home > Sonic Drive-In at Bonnaroo Music & Arts Festival 2023
Driving Memorable Brand Experiences at Sonic’s Drive-In Range at Bonnaroo Music and Arts Festival
Our staff worked the sold out four-day festival where more than 80,000 people flocked to Great Stage Park
What We Did
Elevate Global worked with Wasserman to provide 16 enthusiastic festival event staff for 4 days to head up an immersive activation by one of the sponsors of Bonnaroo festival – an American drive in fast food restaurant – Sonic Drive.
How We Did It
Our event staff guided event goers through the “Sonic Drive-In Range” mini golf activation and headed up the “Snack Shack” where a mini food counter decked out like a classic putt -putt shack was set up for festival-goers to grab a bite. The client was really pleased with the strong team we provided and impressed by their performance across the 4 days.
