Coca-Cola, one of the partners of the Olympic Torch Relay, celebrated the arrival of the flame in London with a special concert in Hyde Park to open the London 2012 Games, and Elevate were at hand to support with staffing
The Olympic Torch Relay is accompanied and supported by Coca-Cola. Elevate accompanied Coca Cola in this activity in order to guarantee a refreshing drink for consumers. A comprehensive and tailor-made recruitment programme was put in place. It lasted over a month with the final decision resting with the client. Out of 78 candidates, one finalist participated in a three-day final selection process and casting.
Training and efficient logistics were put in place for the event, with high volume supply management and an incentive programme. Overall, over 1 million samples were distributed by our Brand Ambassadors, and we retained 100% of staff throughout the event.