Home > Evian at Wimbledon

Sampling thousands of cans of Evian’s newest product

Creating a memorable brand experience for consumers

Results

17.2k

Average Footfall per Live Date

86k

Total Consumer Engagements

55.9k

Total Number of Samples Distributed

What we did

Our brand ambassadors successfully introduced Evian’s latest product, Evian Sparkling, to a vast audience at the Wimbledon queue.

How we did it

Over a 5-day period, our staff distributed numerous cans of Evian Sparkling to the tennis enthusiasts gathered at the event. Through informative and engaging interactions, we conveyed essential messages about the new product to the consumers. This approach yielded remarkable results, including widespread product sampling and significant engagement with a substantial number of consumers, making the event a resounding success.