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Home > House of Peroni at BST Hyde Park 2023

High distribution of Peroni samples at British Summer Time Festival

For 17 days, our Brand Ambassadors distributed an impressive 11.4k samples at the House of Peroni pop-up at BST festival in London

The Results

Number of Samples Distributed

11.4k

Total Number of Live Days

17

Total Number of Staff Shifts

128

What We Did

To ensure we provided the right people for this immersive festival activation, our Staffing team carefully reviewed our database to select, train and deliver the best event staff who suited Peroni’s brief and what they were looking for.

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How We Did It

Our team of event staff hosted bars, greeted guests, offered drinks, and hosted supper clubs. Additionally, three smaller teams with refrigerated Peroni-branded trikes were stationed around the event, offering samples of 0% Nastro Azzurro Peroni to festival-goers.