Pop Up
UK
High distribution of Peroni samples at British Summer Time Festival
For 17 days, distributed an impressive 11.4k samples at the House of Peroni pop-up at BST
Number of samples distriubuted
11.4k
Number of live days
17
Number of staff shifts
128
What We Did
To ensure we provided the right people, our team reviewed it’s database to deliver staff who suited Peroni’s desired style and appearance.
How we did it
The team hosted bars, greeted guests, offered drinks, and hosted supper clubs. Additionally, three smaller teams with refrigerated Peroni-branded trikes were stationed around the event, offering samples of 0% Nastro Azzurro Peroni to festival-goers.
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