To help drive footfall to the Jägermeister website and increase brand awareness for their new product “Cold Brew”, our team was asked to give out at least 100 samples of Cold Brew per bar. We worked directly with Jägermeister across 3 locations effectively deliver key brand messages, and promote Jägermeister Cold Brew to be a healthier and more energising option than the brand’s well-known “Jägerbombs” – whilst also bringing out a more fun and sophisticated edge to the brand.