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Supporting Jägermeister in “Shot for Shot” campaign

Increasing brand awareness for new Jägermeister product

Total samples distributed

27,644

Total consumer engagement

28,495

Number of live weeks

8

What We Did

To help drive footfall to the Jägermeister website and increase brand awareness for their new product “Cold Brew”, our team was asked to give out at least 100 samples of Cold Brew per bar. We worked directly with Jägermeister across 3 locations effectively deliver key brand messages, and promote Jägermeister Cold Brew to be a healthier and more energising option than the brand’s well-known “Jägerbombs” – whilst also bringing out a more fun and sophisticated edge to the brand.

How we did it

Customers were also directed to the Jägermeister website where they could find pictures of themselves taken during the event and were encouraged to share them to help promote the Cold Brew drink. We had positive feedback and a consistent spike of website traffic driven by consumers accessing their “Shot for a Shot” photos. Event managers were able to build a strong rapport with bar managers which created a smoother experience for everyone involved. Due to this, bar managers consistently let the team know when the best time was to visit the bar for footfall and clientele meaning visiting successful venues repeatedly also worked well in driving this traffic and increasing consumer engagement.