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Home > Keep Britain Tidy – Box Your Butts

Reducing cigarette litter across the UK with Keep Britain Tidy

For several months, we’ve been supporting Keep Britain tidy – a UK-based independent environmental charity aiming to reduce cigarette butt litter by 25% in the UK through their “Box Your Butts” Campaign.

The Results

Total Number of Consumers Engaged

19,000+

Total Number of Ashtrays Distributed

15,000+

Total Number of Live Event Days

10

What We Did

To support Keep Britain Tidy during their campaign, we’ve been providing teams of Brand Ambassadors across the UK to distribute portable ashtrays. This has taken place at major events throughout the UK including festivals such as Boomtown, British Summer Time and Cardiff Pride, and the Clipper Round The World Race.

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How We Did It

As well as distributing ashtrays, our Brand Ambassadors have continuously encouraged responsible disposal of cigarette butts and collected data for follow-up research. This collaboration not only provided immediate litter solutions but also supported long-term environmental efforts. The success of this initiative underscores the impact of strategic engagement at large-scale events.