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Home > Lavazza at Wimbledon 2023

Delivering top results for Wimbledon’s official brand partner

Promoting connection with the Lavazza brand and Wimbledon

The Results

Total competition entries

4,600+

Total number of samples distributed

35,000+

Audience positivity score

8.7/10

What We Did

At the Wimbledon tennis tournament spanning two weeks, the Lavazza event unfolded across two designated spaces: the Lavazza airstream and the Lavazza cabana, strategically placed at the end of the queue. Our team’s efforts centered around distributing coffee samples, collecting essential data, encouraging participation in a competition, and enhancing the rapport with the Lavazza brand.

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How We Did It

In the Lavazza airstream and cabana, our promotional staff distributed coffee samples, engaged attendees for data insights, and encouraged competition entries. These interactions fostered a stronger connection with the Lavazza brand. Through meaningful conversations, we left a lasting impact. This resulted in over 35,000 distributed samples, leaving a memorable mark at the Wimbledon event.