Home > Lavazza at Wimbledon

Delivering top results for Wimbledon’s official brand partner

Promoting connection with the Lavazza brand and Wimbledon

Results

4.6k

Total Competition Entries

35k

Total Number of Samples Distributed

8.7/10

Audience Positivity Score

What we did

At the Wimbledon tennis tournament spanning two weeks, the Lavazza event unfolded across two designated spaces: the Lavazza airstream and the Lavazza cabana, strategically placed at the end of the queue. Our team’s efforts centered around distributing coffee samples, collecting essential data, encouraging participation in a competition, and enhancing the rapport with the Lavazza brand.

How we did it

In the Lavazza airstream and cabana, we distributed coffee samples, engaged attendees for data insights, and encouraged competition entries. These interactions fostered a stronger connection with the Lavazza brand. Through meaningful conversations, we left a lasting impact. This resulted in over 35,000 distributed samples, leaving a memorable mark at the Wimbledon event.