Elevate Global partnered with Boom Ventures to launch The Rock’s, Teremana Tequila, through their “Mana Holiday House” activation in Beverly Hills, California, and New York City. These high-profile, invite-only holiday parties were designed to promote the new tequila and featured cocktail mixers, tequila tastings, and interactive experiences. Held at a private residence in Beverly Hills and an exclusive venue in NYC, the events required professional staff experienced with celebrity-scale events.