What began with 2 Team Leaders and 12 Brand Ambassadors has grown year on year, delivering 130 shifts in 2024 and 136 shifts in 2025. Across three years, Elevate staff have welcomed visitors, managed queues, guided product trials and created a festival atmosphere that reflects Vodafone’s brand values. Fuse praised the quality, consistency and energy of our staffing teams, recognising their ability to “live the brand” on site.