LNER_Tony's Chocolonely_McCanns_FMCG_Sampling_1M Members_York, UK_Nov 202413

Home > LNER – 1 Million Members

Celebrating 1 million members of LNER’s Perks Program

To mark the milestone of reaching 1 million Perks members, LNER launched a campaign focused on celebrating and thanking its loyal customers.

The Results

Total chocolate bars distributed

5,000

Total number of consumer engagements

5,690

Event success score

4.25/5

What We Did

LNER partnered with us to bring this campaign to life. Our team was responsible for deploying an on-the-ground team of event staff in high-traffic areas within Newcastle and York stations. All our Brand Ambassadors stood by an eye catching backdrop and branded carts produced by us, engaging with members by handing out chocolate bars and encouraging to participate in the fun. For new customers, the Ambassadors promoted LNER Perks sign-ups directly, using iPads and QR codes to make joining quick and easy.

LNER_Tony's Chocolonely_McCanns_FMCG_Sampling_1M Members_York, UK_Nov 202421

LNER_Tony's Chocolonely_McCanns_FMCG_Sampling_1M Members_York, UK_Nov 202412

How We Did It

To amplify excitement, a few “golden tickets” were hidden inside select bars, giving 8 lucky winners and a friend the chance to enjoy First Class or Standard Class tickets along the LNER route. Our Brand Ambassadors successfully created an engaging atmosphere, driving excitement among existing and new members while delivering a seamless brand experience.