Home > AB inBev at Cannes Film Festival and Cannes Lions 2022

AB inBev chose Elevate to staff their events at both Cannes Film Festival and Cannes Lions in Summer 2022

To support with staffing these activations we ensured to recruit a team of 5 bilingual speakers, with excellent experience at such events.

The Results

Staff retention rate

100%

High profile events in Cannes fully staffed by Elevate Global

2

Awards won by AB inBev at Cannes Lions

50

What We Did

Within the strong team of 5 bilingual speakers, we recruited a team manager to work alongside the brand ambassadors and ensure both activations ran smoothly. This allowed AB inBev to relax and enjoy their time at Cannes Lions, winning over 50 awards.

How We Did It

We were entrusted to recruit bilingual brand ambassadors, speaking both English and French. Elevate were able to recruit 5 strong brand ambassadors and 1 team manager that had strong hospitality experience to represent such a strong brand.