Home > Go Positron at Cannes Film Festival 2023

Supporting Go Positron's immersive activation at Cannes Film Festival

Positron and Cannes XR partnered to create and produce a unique virtual reality experience, choosing to trust Elevate France to meet their event recruitment needs.

The Results

Total Number of Bilingual Brand Ambassadors

5

Total Number of Hours Worked

242

Total Number of Consumer Interactions

1,080

What We Did

In the heart of the Rivièra, 5 of Go Positron’s (award-winning) VR chairs were installed to provide cinematic, immersive and exclusive experiences including olfactory, sensory and motion technologies. Our event staff welcomed guests to Go Positron’s space throughout the Cannes Film Festival, contributing to the extraordinary experience.

How We Did It

We ensured to supply a team of VR experienced Brand Ambassadors, welcoming, animating and supervising the technical equipment and accompanying Positron in setting up and clearing away their branded space. We also ensured to support with event set up and take down daily, providing 6 dedicated Stage Managers.