Sage, the number one partner of The Hundred Cricket, enlisted Elevate Global’s expert staffing and technology experience to support their brand activation. Our goal was to capture consumer data, facilitate giveaways, and create an engaging experience for cricket fans. Over the course of the event, we stationed four brand ambassadors daily at The Hundred, encouraging attendees to download The Hundred app and participate in the Sage Ultimate Catch. This unique activity allowed consumers to record their catches and land in a foam pit, collecting their data and rewarding them with foam fingers, hats, and other prizes.
