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Accelerating Engagement Nationwide: Aston Martin’s 2024 British Grand Prix Roadshow

How our Brand Ambassadors supported a thrilling showcase of speed and style across the UK

What We Did

During the 2024 British Grand Prix, Aston Martin brought the excitement of the world’s most prestigious motorsport directly to the public through a nationwide roadshow featuring one of their stunning show cars. The roadshow made high-impact stops in key locations including London, Silverstone, and Birmingham, offering fans and passers-by a unique chance to connect with the brand and its involvement in Formula 1. To ensure this activation ran smoothly and achieved maximum engagement, Elevate Global provided a talented and experienced team of 3 Promotional Staff and 1 Event Manager to handle the event’s execution and on-the-ground management.

How We Did It

The Event Manager played a critical role in timekeeping and coordination, ensuring that every stop along the roadshow was executed on schedule. Through efficient team management and live updates in a dedicated WhatsApp group, our team adapted quickly to any challenges and ensured venues were updated when needed. Our Brand Ambassador created an energetic atmosphere and sparking conversations with Formula 1 fans and distributing branded caps and minu helmets at each location. Their proactive engagement encouraged attendees to interact with the show car, take memorable photos, and participate in promotional activities.