Home > Fever Tree – John Lewis Festive Sampling

Elevate Global and Fever-Tree: Bringing Festive Flavour to John Lewis Stores

How we led a nationwide sampling campaign that captured the spirit of the season

The Results

Total Number of Cracekrs and Cocktails Sampled

68,822

Total Number of Stores Sampled In

10

Total Number of Live Days

50

What We Did

To spread holiday cheer and introduce customers to Fever-Tree’s Christmas cracker-style product range and new cocktail mixers, Elevate Global rolled out a dedicated pool of event staff across 10 John Lewis stores throughout the UK. Over the course of 7 weeks, our Brand Ambassadors ensured customers enjoyed immersive sampling experiences that translated into memorable interactions and increased sales.

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How We Did It

We recruited, carried out in-person training, and deployed skilled Brand Ambassadors in strategic John Lewis locations, including three key ‘Hero’ stores with higher foot traffic. With the campaign starting on November 1st and ending on Christmas Eve, it’s safe to say it was a resounding retail success with tens of thousands of samples given out nationwide. We also received an impressive 98% shift compliance score, with strong reviews coming from members of both John Lewis and Fever Tree for our teams’ exceptional performance.